NASCAR Xfinity Series racer Brandon Brown has signed a sponsorship deal with cryptocurrency meme coin LGBcoin. The crypto company promoted the controversial phrase “Let’s Go Brandon!”
Apparently, NASCAR primarily approved the sponsorship, but they later backed up from the decision and wanted further higher authority review.
Previously on December 30, Brandonbilt Motorsports announced a partnership with LGBcoin. They said that the LGBcoin’s (which got popular as cryptocurrency meme coin) logo would be printed on Brown’s Chevrolet Camaro. And it was the final for all 33 races for the NASCAR Xfinity Series tournament. Moreover, LGBcoin’s website already put the “Let’s Go Brandon” banner on their home page.
After the approval, Brandon already posted a promo video on his Twitter account.
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Why NASCAR Walks Back?
There might be two reasons! Firstly, the controversial Let’s Go Brandan and secondly, the graphic design on the car. For those who don’t know, “Let’s Go Brandon” is apparently a right wing chant that means, “F**K Joe Biden.” So, this is a controversial term, and most probably, NASCAR will think twice to give final approval.
Next comes graphic design, which is not a major issue. LGBcoin might need to make a minor graphic change so that it becomes legible at 170mph speed. According to Brandonbilt Motorsports’ statement, they will work with NASCAR to resolve the issue.
Will NASCAR Approve LGBcoin’s Sponsorship?
Since NASCAR hasn’t said no yet and wants a further review, it is possible that NASCAR will work with the LGBcoin. However, a closer look at the “Let’s Go Brandon” slogan may not create any issue. Furthermore, it may increase the popularity of NASCAR as well as LGBcoin.
We have already seen the surge of the LGBcoin’s value by almost 50% in the last seven days. Brandon will begin his deal on February 19, 2022, at Daytona International Speedway. So, the sponsor has enough time to resolve any raised issues.
Where did ‘Let’s Go Brandon’ Come From?
Brandon Brown won his first NASCAR race in Alabama at the Talladega Superspeedway. During his interview at the track, the crowd chanted “Fu*k Joe Biden.” However, NBC Sports reporter Kelli Stavast explained it to Brown as “Let’s go Brandon.” Later it became a meme to criticize Joe Biden.
Later Cryptocurrency LGBcoin took a chance to sponsor Brandon with that chanted slogan. And now, things got real. LGBcoin truly makes this a slogan to sponsor the No. 68 car. However, we will have to wait a few more days for the final decision from NASCAR.
But, it can be assumed that NASCAR will approve the sponsorship deal upon a minor change in the slogan or the car’s graphic.